How to price your personal training packages

Most coaches price by looking at what the trainer down the road charges. That is a race to the bottom. Price instead from the outcome you deliver and the capacity you have.

Start from your capacity, not the market

Decide how many clients you can coach really well. Divide the income you want by that number and you have your target price per client. If it feels high, that is usually a sign you have been undercharging — not that the number is wrong.

Sell outcomes, not hours

Clients do not buy sessions; they buy results and confidence. Package your coaching around a transformation — a 12-week program, a body-composition goal — so the price reflects the outcome, not a per-hour rate.

Offer a clear ladder

Three tiers work best: an entry option, a core package most people choose, and a premium tier for high-touch clients. The middle tier anchors value and makes the decision easy.

Make paying effortless

Every extra step between "yes" and "paid" loses money. Request payment in the same place you coach, track who is due, and let renewals run automatically. CoachOwl handles this so you can stay focused on coaching.