CoachOwl pricing
Every paid plan includes every feature. Plans differ by how many clients you coach, how much you store and how many exercise videos each person opens a day, with no add-ons.
Simple plans that grow with you
For your first clients. No time limit.
- Up to 3 clients
- Programs, workouts, nutrition and habits
- Chat, progress tracking and reports
- Your public page
- 25 MB storage
For a full roster.
- Up to 50 clients
- Every feature
- 1 GB storage
- Priority support
For high-volume coaching.
- Up to 100 clients
- Every feature
- 2 GB storage
- Priority support
Prices in USD, plus applicable tax. Cancel anytime.
Compare plans
The workout builder and exercise list are free. Hundreds of exercise videos are on Pro and above; usage limits apply. New accounts get every feature for their first 7 days. What’s on Free
| Free$0 | Paid plans | |||
|---|---|---|---|---|
| Pro$19/mo | RecommendedMax$29/mo | Ultra$59/mo | ||
| Clients and limits | ||||
| Clients | 3 | 25 | 50 | 100 |
| Storage, shared with your clients | 25 MB | 500 MB | 1 GB | 2 GB |
| Client management | Included | Included | Included | Included |
| Client app | Included | Included | Included | Included |
| Training | ||||
| Program builder | Included | Included | Included | Included |
| Workout builder | Included | Included | Included | Included |
| Exercise list | Included | Included | Included | Included |
| Hundreds of exercise videos · Pro and above · usage limits apply | Not included | Included | Included | Included |
| Different exercise videos a day, per person · usage limits apply | Not included | 40 | 75 | 150 |
| Programs for a group | Not included | Included | Included | Included |
| Progress tracking | Included | Included | Included | Included |
| Nutrition and habits | ||||
| Nutrition plans | Included | Included | Included | Included |
| Habit tracking | Included | Included | Included | Included |
| Communication | ||||
| 1:1 chat | Included | Included | Included | Included |
| Broadcasts | Not included | Included | Included | Included |
| Group chat | Not included | Included | Included | Included |
| Community wall | Not included | Included | Included | Included |
| Train Live form checks | Not included | Included | Included | Included |
| Resources | Included | Included | Included | Included |
| Automation and admin | ||||
| Check-in forms | Not included | Included | Included | Included |
| Workflow automations | Not included | Included | Included | Included |
| Call scheduling | Not included | Included | Included | Included |
| Groups | Not included | Included | Included | Included |
| Reports | Included | Included | Included | Included |
| Your brand | ||||
| Public page | Included | Included | Included | Included |
| Support | ||||
| Priority support | Not included | Included | Included | Included |
| Start free | Choose Pro | Choose Max | Choose Ultra | |
Prices in USD, plus applicable tax. Billed monthly. Cancel anytime: you keep your plan to the end of the period, then move to Free.
Questions
Is there a free plan?
Yes. Free holds up to 3 clients with no time limit and no card.
What’s the difference between Pro, Max and Ultra?
The client limit, storage and exercise videos a day: Pro holds 25 clients and 500 MB, Max 50 clients and 1 GB, Ultra 100 clients and 2 GB. Exercise videos per person: 40 a day on Pro, 75 on Max and 150 on Ultra · usage limits apply. All three include every feature and priority support.
Are exercise videos on the Free plan?
No. The workout builder and exercise list are free. Hundreds of exercise videos are on Pro and above; usage limits apply.
Are there add-ons?
No. Every paid plan includes every feature.
How does billing work?
Billed monthly. Cancel anytime: you keep your plan to the end of the period, then move to Free.
What happens if I downgrade below my client count?
You choose which clients stay active. The rest are paused, not deleted, and you can restore them after upgrading.
Do my clients pay?
No. Plans are for coaches; clients use CoachOwl at no cost.
Start free with up to 3 clients
No card and no time limit. Every feature is open for your first 7 days.

